Thursday, August 5, 2010

Week 4 BOC -- Beautiful Stranger

The site beautifulstranger.tv is a very interesting concept that I have sort of fallen in love with! According to their about us, street style swat teams scour the world’s hippest cities for trendsetters, stop them in their tracks and ask them to spill their style secrets. (beautifulstranger.tv) I really enjoy the idea of capturing American street fashion from the city and bringing it to those who are not fortunate enough to travel to them often. I think that it will help to expand the reach of fashion (which is already readily available almost anywhere) to areas with less dense populations where the accepted uniform is that of Abercrombie and Fitch, and Hollister. The way the website was set up was also interesting and kept my attention. With the simple white background and the unobtrusive ads it was a pleasure to browse. The layout while at first confusing (there was only one main post on the front page and others had to be found by clicking) became very easy to use after some exploring and lead to a plethora of more shots, style tips, and rankings. Another amazing feature is how the people behind the site have taken the time to find the pieces that the people they photograph are wearing and have links to the designers’ pages right from their website so that if one were to see something that they like they would be able to purchase it right away and not have to make a trip to the mall, or in some instances, a trip to New York or Los Angeles. I also enjoy how they have mini interviews with the people in their photos, allowing the reader to connect with them a little more, and who knows, if they have something in common with the featured then they my try out something that they are wearing and it will work out amazing for them.

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